Bryan Osima
Do You Actually Know If Your Marketing Is Working?
This post is part of The Legal Marketing Malpractice Files, a series about the things that can derail legal marketing and some of the things marketing providers sometimes do that quietly hurt the law firms paying them. When I ask a managing partner how the firm’s marketing is going what I often get is an […]
Is Your Legal Content Getting Dumped in the Digital Landfill?
Years ago, I started describing the internet as a digital landfill. The amount of content being produced every day had already outrun anyone’s ability to consume it — millions of blog posts, articles, pages, and, of course, an endless supply of smut published daily. Most of this content broke no new ground, saying nothing at […]
If You Fired Your Marketing Team Tomorrow, What Would You Lose?
Over the years I have audited a lot of law firm websites and marketing systems, and some of what I find is simply atrocious and difficult to justify. Which raises a fair question: how does that happen to firms run by smart people? The answer is not carelessness. The reality is that most attorneys are […]