Bryan Osima
Are Legal Directories Still Worth It for Law Firms Today?
For about as long as lawyers have marketed online, there have been legal directories. Many in, and outside of, the legal community know of Avvo, Justia, FindLaw, Martindale-Hubbell, to name a few. Most firms and lawyers have profiles on several of them, whether or not those profiles were self-created. However, far fewer firms can say […]
How Do You Market Your Law Firm When You Have No Time and No Marketing Team?
I write constantly about the things law firms need to be doing with their marketing to ensure they stay visible to the potential clients searching for them. Recently I’ve talked about maintaining consistent name, address and phone (NAP) records in online directories and profile listings; keeping your Google Business Profile actively maintained; having a modern, […]
AI Search Optimization for Law Firms – Complete Guide
With every passing day the gatekeeping powers of the AI search engines — to direct and control web traffic — continue to grow at a rapid pace. Increasingly, potential legal clients searching for help online are not typing simple keywords and seeing a list of search results. They are interacting directly with agents like ChatGPT, […]