Bryan Osima
If You Fired Your Marketing Team Tomorrow, What Would You Lose?
Over the years I have audited a lot of law firm websites and marketing systems, and some of what I find is simply atrocious and difficult to justify. Which raises a fair question: how does that happen to firms run by smart people? The answer is not carelessness. The reality is that most attorneys are […]
Google Local Services Ads for Lawyers – The Complete Guide
If you’ve searched for a lawyer in Google, you’ve probably noticed the block of listings that appears above everything else on the search page. You’ll find them above the regular ads, the map pack, and the organic results. Those are Google Local Services Ads, and they occupy some of the most valuable real estate on […]
Client Intake Optimization for Law Firms – Complete Guide
You spend money on SEO. You run ads. You work your referral network. A potential client finds you, visits your website, and decides to reach out. And then what happens? For a lot of law firms, what happens next is where the money goes to die. A web form that goes unread for 48 hours. […]