Digital Marketing for Lawyers
Is Your Marketing Provider Exposing You To Professional Harm?
This post is part of The Legal Marketing Malpractice Files, a series about the things that can derail legal marketing and some of the things marketing providers sometimes do that hurt the law firms paying them. It rarely makes national headlines but every now and then in local news, which is where it actually matters […]
How Do You Compete With a Law Firm Spending $100K a Month on Ads?
You’re a small or solo law firm. How do you compete with a firm spending $100,000 a month or more on advertising? You don’t. You can’t. You won’t ever win that battle. I know that is not what most marketing content tells you. The typical overly optimistic article will insist that with enough hustle and […]
Do You Actually Know If Your Marketing Is Working?
This post is part of The Legal Marketing Malpractice Files, a series about the things that can derail legal marketing and some of the things marketing providers sometimes do that quietly hurt the law firms paying them. When I ask a managing partner how the firm’s marketing is going what I often get is an […]