Digital Marketing for Lawyers
If You Fired Your Marketing Team Tomorrow, What Would You Lose?
Over the years I have audited a lot of law firm websites and marketing systems, and some of what I find is simply atrocious and difficult to justify. Which raises a fair question: how does that happen to firms run by smart people? The answer is not carelessness. The reality is that most attorneys are […]
Google Local Services Ads for Lawyers – The Complete Guide
If you’ve searched for a lawyer in Google, you’ve probably noticed the block of listings that appears above everything else on the search page. You’ll find them above the regular ads, the map pack, and the organic results. Those are Google Local Services Ads, and they occupy some of the most valuable real estate on […]
Local SEO for Lawyers and Law Firms – Complete Guide
When someone in your city types “divorce attorney near me” or “criminal defense lawyer in [your city]” into Google, what happens next determines whether they call you or someone else. That moment, repeated hundreds or thousands of times every month in your market, is what local SEO is about. And for most law firms, it […]