Is Your Legal Content Getting Dumped in the Digital Landfill?
Years ago, I started describing the internet as a digital landfill. The amount of content being produced every day had already outrun anyone’s ability to consume it — millions of blog posts, articles, pages, and, of course, an endless supply of smut published daily. Most of this content broke no new ground, saying nothing at […]
If You Fired Your Marketing Team Tomorrow, What Would You Lose?
Over the years I have audited a lot of law firm websites and marketing systems, and some of what I find is simply atrocious and difficult to justify. Which raises a fair question: how does that happen to firms run by smart people? The answer is not carelessness. The reality is that most attorneys are […]
Google Local Services Ads for Lawyers – The Complete Guide
If you’ve searched for a lawyer in Google, you’ve probably noticed the block of listings that appears above everything else on the search page. You’ll find them above the regular ads, the map pack, and the organic results. Those are Google Local Services Ads, and they occupy some of the most valuable real estate on […]