Legal Marketing Malpractice Files
Is Your Marketing Provider Exposing You To Professional Harm?
This post is part of The Legal Marketing Malpractice Files, a series about the things that can derail legal marketing and some of the things marketing providers sometimes do that hurt the law firms paying them. It rarely makes national headlines but every now and then in local news, which is where it actually matters […]
Do You Actually Know If Your Marketing Is Working?
This post is part of The Legal Marketing Malpractice Files, a series about the things that can derail legal marketing and some of the things marketing providers sometimes do that quietly hurt the law firms paying them. When I ask a managing partner how the firm’s marketing is going what I often get is an […]
Is Your Legal Content Getting Dumped in the Digital Landfill?
Years ago, I started describing the internet as a digital landfill. The amount of content being produced every day had already outrun anyone’s ability to consume it — millions of blog posts, articles, pages, and, of course, an endless supply of smut published daily. Most of this content broke no new ground, saying nothing at […]